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A fresh look, unchanged excellence: Hive's rebrand journey
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A fresh look, unchanged excellence: Hive's rebrand journey

Welcome to the new era of Hive. This rebrand isn't about changing what our customers love about Hive. It's about enhancing the experience they already know.

Jaime Fletcher
February 14, 2024
2 minutes

Over the last decade, Hive has evolved from a ticketing platform into the go-to marketing solution for event marketers. Recognizing the need to align our brand with this growth, we're thrilled to introduce our new identity — a symbolic departure from the past and a celebration of Hive's incredible journey.

Our refreshed brand reflects the true essence of Hive and our product. It represents our distinction, confidence, and unwavering commitment to innovation in the ever-evolving world of event marketing.

However, this rebrand is not about changing what our customers love about Hive; it's about enhancing the experience they already know. From a brand perspective, we're bringing a fresh look to the same great product that has been a trusted partner in countless successful events.

Ian Roberts, CEO and Co-founder of Hive, shared his enthusiasm for this new chapter, stating:

“Hive is all about progress without overthinking it. Our rebrand is a blend of these roots and a forward-thinking vision. We’re keeping the quality you expect while looking ahead to what’s possible in the world of event marketing.
Hive’s goal is to give event marketers the tools they need to succeed—to get more people to their shows—and we're excited to keep growing and improving that resource while remaining a trusted partner.”

To our customers old and new, thank you for being a part of this exciting moment in Hive's history. We can’t wait to continue this journey together. Here's to the next chapter!