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Hive.co launches new SMS feature to help event marketers reach fans

Hive.co launches new SMS feature to help event marketers reach fans

Hive.co pairs email marketing with text message functionality to boost ticket sales and fan engagement in the music and event space.

Julia Battistone
May 17, 2024
2 min read

Waterloo, Ontario - August 15, 2022 - Hive.co, the leading email marketing and CRM platform for music and events, announced today the launch of its new SMS and MMS messaging feature that allows users to instantly reach fans through engaging, media rich text messages. With the release of their new messaging functionality, Hive has become the first marketing platform for event brands to take advantage of email and SMS strategies within one tool.

“We have seen SMS become the highest performing direct marketing channel with our users driving up to 29% more conversions than with email alone. Now with the ability to attach media to a text message, marketers will see an instant 15-20% boost on engagement.” said Patrick Hannigan, CTO & Co-Founder of Hive. “We’re the first marketing platform built for event marketers, and Hive has always been committed to helping brands utilize their event data to drive revenue and growth. We are simplifying marketing to drive fan engagement and will continue to implement accessible email, SMS, and CRM tools for the event space.”

Hive’s integrations with ticketing service providers such as AXS, Etix, Saffire, and See Tickets, has made it even easier for organizations to leverage their event data with Event Blocks. The new messaging builder creates a frictionless experience as users are able to select an upcoming event from a collection of synced data from their ticketing platform. In seconds, the Event Block auto-populates details such as artist name, venue, date and time, and a corresponding image into a text message format ready to send.

Not only does Hive facilitate genuine text message marketing with customers to build awareness and loyalty, but event marketers are also empowered with access to valuable insights into their performance from dashboard metrics and ticketing revenue attribution.

“As brands in the event space are looking for better ways to secure ticket sales and engagement with fans in a saturated market, SMS marketing is breaking through the noise.” Ian Roberts adds, CEO & Co-Founder of Hive. “We are seeing a shift towards more personalized, mobile-friendly marketing outreach within e-commerce, so we wanted to bring this type of functionality to event professionals. We strongly believe investing in SMS strategies will maximize the value of a brand’s user database while building awareness and loyalty.”

Hive continues to innovate their platform and introduce ways of connecting with fans that can help brands increase their ROI year after year. To learn more about MMS with Hive, please visit www.hive.co/mms.

About Hive.co 

Hive.co is a leading marketing platform used by event and e-commerce professionals to personalize and automate their email and SMS campaigns. Since 2014, Hive has helped hundreds of brands leverage their data and send more meaningful campaigns to drive revenue and growth.