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question mark iconquestion mark iconquestion mark iconhive vs. mailchimp for ecommerce

Hive vs. Mailchimp
for Ecommerce

When you want to level up your ecommerce email marketing, you need flexibility and customization to drive more revenue. With Hive, you get the simplicity of Mailchimp with the functionality of a more advanced CRM.


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Abandoned Cart Automations

Pre-built Ecommerce Segments


Product Recommendations



Segment (Tag) Triggered Automations

Browse Abandonment Automations

Pre-built Ecommerce Automations

Advanced Segmentation

Pre-built Engagement Segments

Unlimited Segments (Lists) Without Price Increase

Segment Reporting

Dedicated Account Manager






Built from the ground up to help you sell more stuff

With Hive, you can focus on more advanced ways to drive revenue with email. Customizable automations let you speak to your customers on a one-to-one level that feels personal, regardless of your business’ size.

Mailchimp is a great option for small businesses who need to send updates to subscribers. It includes basic ecommerce integrations, but if you’re looking for ways to optimize your communication with different types of customers throughout their buying cycle, you might want something more adaptable.

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Designed to act on data for better targeting

With Hive, you can define any customer attributes or segments that are specifically important to your business. This translates into more flexibility and less lost context when you target emails and create conditional automations.

Mailchimp might be the right choice for you if you have less behavioural and customer profile data on hand. If you’re not looking for extra context or advanced targeting, you can create the basic campaigns and automations with Mailchimp.

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More than a CRM, more than an ESP

With Hive, you get access to enterprise-level customer relationship management functionality within an email service provider. You can segment on previously defined data types and conditions, and use and/or logic to create new ones. Though the interface is simple, it lets you action data that you’d otherwise need a developer to access.

Mailchimp provides a defined set of data models and segmenting options. It can be useful if you don’t need the flexibility to structure your data in a way that specifically makes sense for your business.

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Customer focus from the start

Hive has an interface built specifically for ecommerce - you can build multiple segments based on customer types that dynamically update, depending on where they fall in the your buying cycle. No paying extra for customers in multiple segments.

Mailchimp was originally built for companies to send newsletters to their subscriber lists, and the way the product is set up reflects that. It’s difficult to see an overview of your customers and individual lists are hard to manage (and can be pricey).

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Your extended marketing team

Calling our team responsive would be an understatement. With Hive, you get your own dedicated account manager who’s an expert in driving sales through email. Want help honing your latest welcome series? No problem. Need creative inspiration on the templates in your nurturing flow? You’ve got it. Phone, chat, or email - anytime.

Mailchimp’s support is designed to handle tons of small accounts. This means navigating forums, FAQs and email support full of general advice for small businesses.

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