It’s no secret that SMS marketing is a must-have tool for event marketer’s looking to reach their audience, sell more tickets and drive revenue. With over 65% of consumers doing most of their shopping on their phones and more than 61% of businesses having increased their SMS budgets in the last year, now’s the time to hop on the SMS bandwagon.
" 90% of SMS are read in the first 3 minutes.
Here's why you need to be leveraging SMS in your strategy:
SMS has a 30% higher conversion rate than email
Over 65% of consumers are doing most of their shopping on their phones
SMS has a 36% CTR
Over 61% of businesses have increased their SMS budgets in the last year
When have you received a text you didn't read?
To leverage SMS, you first need to collect phone numbers and opt-in from your audience! Here are the best ways:
Add a phone number field to your current signup forms so you can collect both email and SMS opt-in from subscribers.
Set up a signup form that pops up when your audience is browsing your site, or when they’re about to leave (called an exit intent signup form). This offers a more seamless experience, while ensuring your signup form isn’t missed! Offer an incentive to sign up and you’re guaranteed to add a new phone number to your list.
Set up a landing page where your audience can subscribe to be notified by text when pre-sale begins. Make it even more enticing by offering your SMS list early access.
Whether it’s VIP tickets or limited edition merch, give your audience a chance to win cool stuff by signing up with SMS.
Whether you run an annual festival or manage multiple venues, these are the must-have SMS campaigns to set up to maximize ticket sales and engage your audience.
Leverage the immediacy of SMS to send a text before tickets go on sale. Simply schedule your SMS campaign to send a 10-30 minutes beforehand, with a link to buy tickets.
Schedule an SMS campaign the day of your event and include a link for attendees to easily access their tickets.
Announce new merch to your SMS list with a link to shop. Offer exclusive collections or early-access to limited edition stock to drive higher conversion and sales.
Send targeted event announcements based on past ticket purchases (using venue, artist, or genre data) to ensure your subscribers don’t miss out on events they’d love to see. Segmenting your SMS sends this way will drive higher ROI, ticket sales, and effectively cross-sell your events.
Your VIP purchasers are your bread and butter — they spend the most money and are likely to splurge on more. Send SMS campaigns to your VIP segment offering exclusive promos, merch, and experiences they won’t be able to resist.
The immediacy of SMS makes it the perfect channel for updating attendees about important changes to their upcoming event. Whether you’re announcing a time, venue or line up change, sending an SMS campaign is the quickest way to keep your attendees in the loop.
SMS automations run in the background, helping you engage subscribers at exactly the right time with hyper-targeted SMS messages that drive engagement and revenue.
Welcome new subscribers to your list with an automated text that sends right when they sign up. Include a discount code to drive sales right away.
Show your subscribers you love them with an automated text on their birthday! Include a promo code to celebrate.
Recover revenue with a cart reminder SMS sent to subscribers who added tickets or merch to their cart but didn’t complete a purchase. This automation can drive over 20x revenue, so it’s one you don’t want to miss.
Thank subscribers who’ve just made their first ever purchase with a promo code to show your appreciation. This is a great way to build brand loyalty and customer retention.
Send an SMS to your highest-spending customers with an exclusive invite or offer that makes them feel special.