SMS is a powerful channel for reaching your fans without having to battle a crowded inbox. With most phones sending a push notification for new texts, it’s no surprise that 90% of SMS messages are read in the first 3 minutes. SMS has a 30% higher conversion rate than email and a whopping 36% click-through rate.

With concerts, festivals, and shows returning later this year, now’s the time to start growing your SMS list so you have a fanbase right at your fingertips when tickets go on sale. Here are the best ways to collect phone numbers and opt-in from your audience to grow your SMS list.

Update Your Current Signup Forms

Add a phone number field to your current signup forms so you can collect both email and SMS opt-in from subscribers.

Pop-Up Signup Form

Set up a signup form that pops up when your audience is browsing your site, or when they’re about to leave (called an exit intent signup form). This offers a more seamless experience, while ensuring your signup form isn’t missed! Offer an incentive to sign up and you’re guaranteed to add a new phone number to your list.

Pre-Sale SMS Notifications

Set up a landing page where your audience can subscribe to be notified by text when pre-sale begins. Make signup even more enticing by offering exclusive early access to your SMS subscribers.

Contest Landing Page

Whether it’s VIP tickets or limited edition merch, give your audience a chance to win cool stuff by signing up with SMS.

Wrap Up

Leverage SMS in your event marketing strategy to drive revenue, customer engagement and maximize ticket sales.

‍